
Let's say you are a medium to large company with several departments - something like Chemicals, Pharmaceuticals, Mining, Exploration, Personnel and R&D. Each of them has an official blog and a Twitter account. Both the blogs and the Twitter accounts probably have a selection of people with posting permissions. You are in charge of the whole shebang. How do you get 'your ducks in row'?


If Twirl is minimised, your Twitter accounts sit in the tray and pop up a little window every time any of the streams is updated, in the same way that the desktop tool for the private group micro-blogging service Yammer works. Twirl also handles replies, Direct Messages and URL shortening as well as image sharing, searching and filters. Definitely recommended for those who need to keep a constant eye on what is going on - and will work perfectly well alongside the other tools we suggest you use.
And that means you need some serious organisation as well. Tweetdeck is highly thought of by many people and it does have the extra feature that you can tie in a Facebook or Myspace account as well.



But seriously, they both do an excellent job. You can set up multiple users on multiple accounts. The multiple accounts are tabbed and inside each tab you can make posts, see replies and direct messages and set up keyword feeds (in the way Tweetizen works) to see who is talking about you. For example, we at Glanton have one for WebAdvantage®, DNN and DotNetNuke. Also, you can look at a range of statistics about each of your Twitter accounts. And, very usefully, you can set up 'pending tweets' which will be automatically posted on a later date and at at a time specified by you.
This brings me on to the whole business of automatic tweets. You need to be careful (see Tom's Twitter Rules). Automated tweeting, if not obvious to the reader, and with obvious reasons for doing it, can be very tedious and a turn-off. An 'Unfollow' situation. But used sensibly and with good reason it is very useful. For an example, dates in the future when your company is attending a trade show or confererence: tweet normally when you first get the info, then set up one or more automatic reminders to post nearer the time. Or use to post tweets of regular occurences - maybe special offers at your e-commerce site on the first of every month. Or maybe a bit of corporate image building with historical dates: "On this day in 1921 our founder, J. Arthur Blogs Snr. made the first plastic picnic set in his basement in Peoria." You can set up any number in advance. But please, use sensibly! An automatic tweet which just says "Hey, look at us!" is stupid and a waste of time and counts as spam for most people.

So, to summarise. Use Cotweet or Hootsuite for your main Twitter organisation. Use Twirl on your own desktop when you don't want to have one of the former open, but want to keep an eye on what's going on. Use Twitterfeed to make auto-tweets about blog or feed updates.
Next time I want to have a look at putting your Twitter feed(s) in websites, concentrating on how to use in a WebAdvantage® site.
And finally, just a little memo: No payola here! We are not paid to recommend any other companies or their products.
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