Thursday, 19 March 2009

Social Media Marketing - does it work?

A little while ago I was browsing a blog which advises authors about marketing and promoting their books online - in other words using all the latest Social Networking or Media sites and applications to best advantage.

Among the guest posts was one from a clearly exhausted and distressed author. Her book - a novel - had been published a year before by wholly traditional methods: hardcopy; hardback; bricks & mortar publisher; supervising editor; agreed print-run; publicist in charge of post publication promotion. So far so good.

However, the author, apparently disillusioned with the effort, or lack of it, from the publicist, decided to promote her book herself - online - employing all the latest buzzy social media applications now available to you and me. And when I say all, I mean all, and she clearly went at it 24/7 with immense stamina and dedication. Alhough she didn't describe her expectations, her very obvious disappointment at the end of the year was explicit in her post. She considered her efforts to have been an almost complete failure. She had spent hours every day blogging and tweeting and joining discussion groups for authors and groups for bloggers and groups for bloggers about books and blogs about book reviews and blogs for book reviews - where she earnestly reviewed other people's books and implored them to review hers. And in the end she realised that her audience had in reality been tiny and all her sweat and dedication probably hadn't affected her book sales one iota.

Now, you may say, promoting a book through SMM is likely to be a very different kettle of fish to promoting a business. Despite the obvious difference that the target audiences will almost certainly have little in common, I believe that in a couple of fundamental respects there are clear parallels. I am currently doing both - promoting a book and a couple of businesses online. The parallels are in understanding what you are doing and what the limitations are, and time management. Don't be trapped like the distressed author into wasting hours and hours engaging with tiny audiences who aren't going to buy the 'book' anyway.

The bottom line is that there are two quite distinct business approaches to Social Media and it is important not to muddle them - although there may well be some bonus overlaps.

1)Internal: how can this myriad of new applications help make your business run better and be more efficient?

2)External: can the same apps be used to reinforce brand, and market your business?

In my next post I am going to jump right in and get my hands dirty and look at Facebook, which is never out of the news because of its eccentric behaviour, apparently continually stirring the cauldron in the hope of producing the perfect potion (ie income stream). Right now some of the top opinion-formers in the Web 2.0 ether are suggesting they have finally got it right - for business. I am not so sure...

99 comments:

  1. Contact anytime third party Gmail customer care expert will offer you the best online support for Gmail synchronization. You can get in touch with the company’s professional anytime and attain the flexible customer support solutions at a reasonable rate.

    ReplyDelete
    Replies
    1. Using social media to communicate is an extremely smart method, I'm using Facebook to communicate for myself. You can also use Facebook, if you don't have the app, download it at https://apkrapido.com/

      Delete
  2. socialsuccessor is the best and most popular Social Media Management tool currently available, and there is a reason for it being so popular. Using its simple web based dashboard, you can schedule posts, carry out SM campaigns, manage engagement, track conversations, monitor the competition, and measure the effectiveness of the campaign using analytics and generate reports, across all popular social media channels like Twitter, Facebook, Google+ Page, LinkedIn, and Foursquare.

    ReplyDelete
  3. During this process, usually creative content to reach the masses through publicity coming from a third-party trusted source needs to be created in order for people to share the content of their interest with others and create a vicious chain that would make business cover and go beyond the market audience intended.BRSM.IO Twitter services

    ReplyDelete
  4. I love the way you write and share your niche! Very interesting and different! Keep it coming! local internet marketing company

    ReplyDelete
  5. Investigate some examination and endeavor to scan for things that most social media devotees are keen on. https://edkentmedia.com/social-media-marketing/

    ReplyDelete
  6. Been hunting down such a wonderful blog like this for quite a while.
    magento ecommerce

    ReplyDelete
  7. Hello, this weekend is good for me, since this time i am reading this enormous informative article here at my home. Canada's New Social Media Network

    ReplyDelete
  8. Thanks for the post and great tips: even I also think that hard work is the most important aspect of getting success. Shane Perry Marketing

    ReplyDelete
  9. Social media and modern day commerce The social media epoch has formed a whole new way of networking, connecting dots between commerce and lifestyle, speeding up globalization and taming space for businesses to penetrate the market. Cachet Hotel Group

    ReplyDelete
  10. Without fail, your writing style is top professional; even your website also looks amazing thank you for posting. Click Here

    ReplyDelete
  11. Internet based life and advanced trade The internet based life age has framed a radical better approach for systems administration, associating dabs amongst trade and way of life, accelerating globalization and restraining space for organizations to infiltrate the market. more instagram followers

    ReplyDelete
  12. The truth is that the numbers are not the same as the buyers. Is it better in a social media marketing company to discuss social networking? Absolutely. Nacvi

    ReplyDelete
  13. Great job for publishing such a beneficial web site. Your web log isn’t only useful but it is additionally really creative too. likes bee

    ReplyDelete
  14. I think that thanks for the valuabe information and insights you have so provided here. social media followers

    ReplyDelete
  15. You have done a great job on this article. It’s very readable and highly intelligent. You have even managed to make it understandable and easy to read. You have some real writing talent. Thank you. internet marketing

    ReplyDelete
  16. You have a good point here!I totally agree with what you have said!!Thanks for sharing your views...hope more people will read this article!!! Download kik for windows phone

    ReplyDelete
  17. Do not irritate your audience with information overload without a doubt, consistency is inevitable, but if it lacks the harmony and relevance of the content, this leads either to spam overload or information. instagram followers

    ReplyDelete
  18. I wanted to thank you for this very good read!! I definitely enjoyed every bit of it. I have got you bookmarked to look at new stuff you post…
    visit

    ReplyDelete
  19. Thanks for every other informative site. The place else may just I get that kind of information written in such an ideal means? I have a venture that I’m just now operating on, and I have been on the look out for such information. smm panels list

    ReplyDelete
  20. I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.
    Mason Soiza

    ReplyDelete
  21. Incredibly composed blog that has transfixed its group of onlookers.
    mason soiza

    ReplyDelete
  22. Interesting and amazing how your post is! It Is Useful and helpful for me That I like it very much, and I am looking forward to Hearing from your next.. instagram panel

    ReplyDelete
  23. A business broker is a person or firm who/which acts as an intermediary between sellers and buyers of small businesses. The process of buying or selling a business requires dedication and the attention have a peek at this web-site a professional with the knowledge of the complete flow of a business transaction, as well as a team in place to accomplish every aspect of the transfer.

    ReplyDelete
  24. The very next time I read a blog, I hope that it does not disappoint me as much as this particular one. I mean, I know it was my choice to read, but I truly thought you would probably have something useful to say. All I hear is a bunch of crying about something that you could possibly fix if you were not too busy searching for attention. https://kikfordesktop.yolasite.com/

    ReplyDelete
  25. Once you have your fan page, you can start posting quality content. However,ecommerce website design gurgaon don't simply post ads to your page. Instead treat it the same manner as your personal page.

    ReplyDelete
  26. It is included in my habit that I often visit blogs in my free time, so after landing on your blog. I have thoroughly impressed with it and decided to take out some precious time to visit it again and again. Thanks. smm panels list

    ReplyDelete
  27. Your dog's potential for developing kidney failure or other serious illnesses is directly related to a quality dog food diet or the absence of one. With ongoing occurrences of dog food recalls, sick pets and unfortunately the deaths of many animals, the importance of feeding a quality dog food diet becomes clearer. Accumulated Depreciation Journal Entry

    ReplyDelete
  28. Nowadays loans are very easily available in India. With the commencement of operating private banks the availability of loans are not a factor now. One of the most demanding loans are Personal loans. There are several banks which provides personal loan, but the personal loans interest rates are vary from Bank to Bank. online payday loans mn

    ReplyDelete
  29. Owning your company and being your own boss involves a great deal of responsibility. Being a successful business owner https://solidworks.buycheapcad.com/mastercam.html means understanding the basics of business litigation and being prepared for potential legal issues should they arise.

    ReplyDelete
  30. Hi there! I simply want to offer you a huge thumbs up for your great information you have here on this post. I am coming back to your blog for more soon.http://kbforum.dragondoor.com/members/vanessa.html

    ReplyDelete
  31. Individuals that ought to have realized better multiplied down via web-based networking media promoting for our customers when we knew - for the vast majority of them-it was pointless.web designer nuneaton


    ReplyDelete
  32. Furthermore, it works the two different ways, great and awful. For somebody who cheats and takes each risk to scam the contender or provider or mediator, there will be individuals who will consistently abstain from working with that individual.fluencer

    ReplyDelete
  33. Many loan options are provided by lenders/credit providers to business Minecraft pe free. You can obtain commercial bill facility, overdraft facility, line of credit, etc. But before you apply for a business loan, make sure that you prepare a business plan. It will be of great help in choosing the right finance product.

    ReplyDelete
  34. Hmm it appears like your website ate my first comment (it was super long) so I guess I'll just sum it up what I had written and say, I'm thoroughly enjoying your blog. I as well am an aspiring blog blogger but I'm still new to everything. Do you have any points for novice blog writers? I'd certainly appreciate it. how to get money on cash app

    ReplyDelete
  35. This is getting a bit more subjective, but I much prefer the Zune Marketplace. The interface is colorful, has more flair, and some cool features like ‘Mixview’ that let you quickly see related albums, songs, or other users related to what you’re listening to. Clicking on one of those will center on that item, and another set of “neighbors” will come into view, allowing you to navigate around exploring by similar artists, songs, or users. Speaking of users, the Zune “Social” is also great fun, letting you find others with shared tastes and becoming friends with them. You then can listen to a playlist created based on an amalgamation of what all your friends are listening to, which is also enjoyable. Those concerned with privacy will be relieved to know you can prevent the public from seeing your personal listening habits if you so choose. nba 2k20 vc glitch

    ReplyDelete
  36. BuzzStream is an apparatus for procuring neighborhood backlinks as it can assist you with distinguishing and construct associations with nearby influencers to help drive verbal traffic just as lift nearby consciousness of your image. Webdesign

    ReplyDelete
  37. hey there, your site is cheap. We do thank you for work $50 Google Play gift card

    ReplyDelete
  38. You are a very persuasive writer. I can see this in your article. You have a way of writing compelling information that sparks much interest. Video Star Hack

    ReplyDelete
  39. This is getting a bit more subjective, but I much prefer the Zune Marketplace. The interface is colorful, has more flair, and some cool features like ‘Mixview’ that let you quickly see related albums, songs, or other users related to what you’re listening to. Clicking on one of those will center on that item, and another set of “neighbors” will come into view, allowing you to navigate around exploring by similar artists, songs, or users. Speaking of users, the Zune “Social” is also great fun, letting you find others with shared tastes and becoming friends with them. You then can listen to a playlist created based on an amalgamation of what all your friends are listening to, which is also enjoyable. Those concerned with privacy will be relieved to know you can prevent the public from seeing your personal listening habits if you so choose. free prime

    ReplyDelete
  40. Admiring the time and effort you put into your blog and detailed information you offer!.. best email marketing

    ReplyDelete
  41. Just wanna remark on few general things, The website style is ideal, the topic matter is rattling good Pokemon Go Spoofing

    ReplyDelete
  42. Made to measure curtains… [...]check out the sites listed below, worth a read for interiors and rugs enthusiasts[...]… how to download minecraft pe for free

    ReplyDelete
  43. I real delighted to find this site on bing, just what I was looking for : D also bookmarked . how to download showbox

    ReplyDelete
  44. Thank you of this blog. That’s all I’m able to say. You definitely have made this web site into an item thats attention opening in addition to important. You definitely know a great deal of about the niche, youve covered a multitude of bases. Great stuff from this the main internet. All over again, thank you for the blog. how to get free google play cards

    ReplyDelete
  45. If I were the one having to write this content, all these readers would be disappointed. It’s a good thing you are the writer and you bring fresh ideas to us all. This is interesting. spotify++

    ReplyDelete
  46. Personal loans in UK are highly affordable and easily accessible for any person who is a resident of UK. Personal loans are available both in the form of secured and unsecured loans. Therefore, both tenants and homeowners can apply for personal loans. They come in all forms and for every circumstance. Personal loans can fulfill all your personal financial needs. All you need to do is to find the right one. best personal loans for bad credit

    ReplyDelete
  47. INTRODUCTION - Perhaps I should start by asking the question "What is a Home Based Business? This is any business operated from the comfort of the residential home of the owner. Scratch Repair

    ReplyDelete
  48. I gotta bookmark this website it seems very beneficial . lumion 5 vs lumion 6

    ReplyDelete
  49. Just wanna remark on few general things, The website style is ideal, the topic matter is rattling good last day rules survival cheat

    ReplyDelete
  50. This article was written by a real thinking writer without a doubt. I agree many of the with the solid points made by the writer. I’ll be back day in and day for further new updates. Growth hacking

    ReplyDelete
  51. First, let’s kill off a genuine fabrication: You can not use a reverse cellular phone number lookup for totally free anywhere, anytime. how to get garageband on iphone

    ReplyDelete
  52. Informative Site… Hello guys here are some links that contains information that you may find useful yourselves. It’s Worth Checking out…. onlyfans unlock

    ReplyDelete
  53. It’s a good shame you don’t contain a give money button! I’d definitely give money for this fantastic webpage! That i suppose for the time being i’ll be satisfied bookmarking together with including an individual’s Feed that will my best Msn balance. That i appearance forward that will recent messages and definitely will share the web site utilizing my best Facebook or twitter team: ) dream league soccer 2020 hack

    ReplyDelete
  54. Immigration… [...]the time to read or visit the content or sites we have linked to below the[...]… FNaF AR Special Delivery MOD APK

    ReplyDelete
  55. Immigration… [...]the time to read or visit the content or sites we have linked to below the[...]… db legends hack

    ReplyDelete
  56. Your blog provided us with valuable information to work with. Each & every tips of your post are awesome. Thanks a lot for sharing. Keep blogging.. branding agency

    ReplyDelete
  57. Thanks for all your efforts that you have put in this. very interesting information. amazon business

    ReplyDelete
  58. Generally Are generally Diet ‘s an very affordable and flexible food regimen product suitable for induced the boycott . endeavouring to fast and as a result subsequently conserve a vibrant lifespan. lose weight Install Spotify ++

    ReplyDelete
  59. I appreciate you taking the time to talk about them with people. facetune mod apk

    ReplyDelete
  60. I really appreciate the way you shared your experience with us and provide information about Social Media Marketing. This will really help people to make themselves visible on the internet. I know one of the best Digital Marketing Agency that delivers best Social Media Marketing services along with Branding, Web Design, Web Hosting Services etc.

    ReplyDelete
  61. i use lamp shades with CFL ubls instead of incandescent lamps, they are much cooler and uses less electricity~ putlockers

    ReplyDelete
  62. Hello, I just wanted to compliment you on your excellent website. As of now, this is one of the most unique and informative sites that I visited this year. As you have a Fascinating content and very well laid out and it was easy to read. You should be commended for all of your efforts. Take care and I wish you the best in your current and future endeavours. 네임드 라이브스코어

    ReplyDelete
  63. I exactly got what you mean, thanks for posting. And, I am too much happy to find this website on the world of Google. followiz

    ReplyDelete
  64. Amazing the following manual is incredible it really helped me and also my children, many thanks! Hair design in San Bernardino

    ReplyDelete
  65. I came across your website the previous week and i has become going through it’s on the regular basis. There are any a number of tips appropriate so i really love look within the online store at the same time. Continue monetary management be effective! https://royalcbd.com/cbd-gummies/

    ReplyDelete
  66. Today, I was just browsing along and came upon your blog. Just wanted to say good blog and this article helped me a lot, due to which I have found exactly I was looking. RC top News

    ReplyDelete
  67. Amazing the following manual is incredible it really helped me and also my children, many thanks! Hair design in San Bernardino

    ReplyDelete
  68. Every one of the substance you said in post is too great and can be exceptionally valuable. I will remember it, a debt of gratitude is in order for sharing the data continue upgrading, looking forward for more posts.Thanks www.woodstockguttercleaningPros.com

    ReplyDelete
  69. Hi all, – - seen the site unintentionally whereas walking round the word wide web this morning, and as well , content material we have done! I enjoy the design but also plan not to mention designs, however i must point out that I’m striving anytime it all a whole lot. I’m the usage of Shiira Step two visitor, properly headlines proceeding group once and for all. Appear Great regarding Netscape Six having said that. low budget blog comments

    ReplyDelete
  70. i love to watch NCIS, the story is great and i love the special effects too” Statement Of Retained Earnings

    ReplyDelete
  71. Can I say thats a relief to uncover someone that truly knows what theyre speaking about on-line. You actually understand how to bring a worry to light and work out it crucial. The best way to must read this and can see this side of the story. I cant think youre less common because you absolutely provide the gift. https://royalcbd.com/product/cbd-gummies-10mg/

    ReplyDelete
  72. Great Effort. As far as i know, social media is one of the biggest platform that can help to drive niche traffic to your website.professional seo services

    ReplyDelete
  73. Every one of the substance you said in post is too great and can be exceptionally valuable. I will remember it, a debt of gratitude is in order for sharing the data continue upgrading, looking forward for more posts.Thanks http://www.mobilevinylsidingco.com

    ReplyDelete
  74. On the off chance that all the locales resemble the other the same there's not really any possibility of the guest recalling a particular website.Webdesign

    ReplyDelete
  75. Thoughts talk within just around the web control console video clip games have stimulated pretty professional to own on microphone as well as , resemble the perfect “tough guy” to positively the mediocre ones. Basically fundamental problems in picture gaming titles. Drug Recovery 먹튀

    ReplyDelete
  76. I am without words. This can be a superb blog site and extremely participating also. Fantastic works of art! That is not in fact a lot originating from a good newbie article writer much like me, nonetheless it’s all I may merely point out following diving in your content. Good sentence structure as well as language. No more just like some other sites. A person actually know very well what you?re talking about too. Lots that you just helped me want to explore much more. The blog site has turned into a stepping-stone for me personally, my friend. http://maps.google.com.pe/url?sa=t&url=https://bestbusinesscircle.com/

    ReplyDelete
  77. An example of this is Atypical Mole Syndrome. This syndrome brings about a tendency inside the physique to kind an abnormal amount of moles on our skin. This is some thing that we could have obtained from our parents or our grandparents and we’ve no manage over regardless of whether we obtain it or not. Best business cricle

    ReplyDelete
  78. All Entrepreneurs and individuals who have been running small business know that it is a consuming affair. Sometimes they are so engrossed with the bigger picture that they fail to check their mistakes that they have committed in the course of time. Especially, when it comes to their financial options, most of the entrepreneurs fail to break their financial options. So here are some points that you should check to avoid financing mistake that can occur in the course of business. buy Trustpilot reviews online

    ReplyDelete
  79. The purpose of this article is give you tips and strategies to help you with your new business. Although 80 percent of all new businesses fail, it's not usually due to lack of funding. It's usually comes down to knowledge, experience and leadership. transition words

    ReplyDelete
  80. Eventually, every entrepreneur realizes they cannot work in their business forever. For most entrepreneurs, this is the time they begin thinking of exit jason bond picks

    ReplyDelete
  81. Are you considering buying furniture from online furniture shops in India? Online furniture shopping is the most convenient way of buying furniture for the home and office today. baby strollers

    ReplyDelete
  82. In Google's recent battle towards becoming an international news center, I've come to notice that the results delivered from Google News seems like nothing more than the articles we publish everyday. So I ask, doesn't it seem like Google News resembles an article directory of some sorts? Latest Telugu Breaking News

    ReplyDelete
  83. Buy Positive Trustpilot Reviews it's really nice and meanful. it's really cool blog. Linking is very useful thing.you have really helped lots of people who visit blog and provide them usefull information. Mangocity IT

    ReplyDelete
  84. Customers search out items through writings, video, online journals, digital recordings from a social stage. smm panel

    ReplyDelete
  85. Social relates to society and how it is organized with people interacting and forming communities. Social media are social formats of two-way media communication where the publishers, readers, listeners and viewers are all able to contribute to the conversation and form communities of specific mutual interests. a fantastic read

    ReplyDelete

  86. Top Promoter .I recently found many useful information in your website especially this blog page. Among the lots of comments on your articles. Thanks for sharing. Buy Facebook Ads Accounts

    ReplyDelete
  87. Are you looking information on how to fund a home based business? Here is what you need to know. From risky business to power couple partnership, discover why couples everywhere are learning the secrets to running a successful business together while deepening their relationship. Find out why couple entrepreneurs are building the lifestyle of their dreams and protecting their assets and how you can too, by starting a business, growing your relationship and learning to achieve success together. hours calculator add

    ReplyDelete
  88. Bitcoin is a sort of crypto-currency that has revolutionized the online financial market. In terms of finance, this is an incredibly innovating concept. The Bitcoin currency value is determined by an algorithm, and everything is transparent for everyone involved, so no one has any surprises. margin trading Canada

    ReplyDelete
  89. Business is a tough game. Continually we need to operate in three areas to ensure we produce consistent outcomes. The businesses we work with are challenged to: download google input tool

    ReplyDelete
  90. Business is a tough game. Continually we need to operate in three areas to ensure we produce consistent outcomes. The businesses we work with are challenged to: Good quality paid email cable leads

    ReplyDelete
  91. Reading through the meaning of each Tarot card, it is common to wonder where the Tarot interpretations originated from. While earlier Tarot decks may have been influenced by folklore or oral traditions of the time, newer Tarot decks, especially those created in the last century have meanings linked to psychology. Not too Freudian, thank goodness! 3 card tarot

    ReplyDelete
  92. ล้างแอร์เชียงใหม่ คือ ร้านล้างแอร์บ้านเชียงใหม่ราคาถูก ทุกยี่ห้อ ล้างแอร์daikin , ล้างแอร์มิตซูบิชิ , ล้าง แอร์LG , ล้างแอร์samsung ให้บริการทุกอำเภอ เช่น ล้างแอร์เชียงใหม่หางดง , ล้างแอร์เชียงใหม่สันทราย , ล้างแอร์เชียงใหม่สารภี ล้างแอร์เชียงใหม่สารภี

    ReplyDelete
  93. So why the do we need to be on social media? 37 million people log onto to Facebook daily, and in the last 10 minutes, 40,250 Tweets have been posted. How about Google +? Who do most all of us go to when we want to search for something on the internet? discover this

    ReplyDelete
  94. There are the big guns like Facebook, Twitter, and LinkedIn. And other familiar names like Instagram, Pinterest, and Vine. However, these are just a drop in the bucket when it comes to all of the social media channels out there. bulk email extractor

    ReplyDelete
  95. As social media continues to grow, evolve and become an ever-more important part of our daily lives, only those businesses that truly understand the importance of object, timing, type of message and the human culture component will be successful in their marketing efforts. Sieh dir das an

    ReplyDelete